Maternal Struggles Unveiled is a 10 minutes documentary which features four Singaporean mothers (two working mothers and two stay-at-home-mothers) who shares about their inner struggles that they had faced throughout their motherhood journey.
In the yesteryears of a more conservative era, a woman’s role was that of a homemaker bound to looking after the children and managing household chores. Only a fraction of them had the privilege to have a career, much less to even pursue their dreams. However, in contemporary times, the role of a woman has reversed to that of being a working mother juggling between being a mother as well as a provider to meet the rising cost of living. As a result, many lose quality time with their children and miss major growing up milestones.
Despite this prevalence, there are also a fraction of women who now enjoy the privilege of being a stay at home mum – a contradicting and ironic disposition considering that this was once the norm. However, many of them face an internal struggle as they sacrifice their financial independence and feel disconnected to society.
This phenomenon presents a societal dilemma – that either role presents advantages and disadvantages, and that each contains its own struggle be it at home or at work. This project aims to narrate this underlying condition by highlighting the problems and tensions that mothers in contemporary Singapore face.
Maternal Struggles Unveiled
Her Maternal Instincts
LASALLE College of the Arts ; Final Year Project
As the society progresses, the role of a mother becomes increasingly challenging.
Due to the high cost of living in Singapore, both parents are required to work to sustain a family’s expenditure. It is a norm for working mothers to return to work immediately after their maternity leave. As a result, they tend to miss the developmental milestones of their children.
This invokes a sense of guilt in them.
On the other hand, out of their desire to personally nurture their children, some working mothers sacrificed their careers for the sake of their children to be a stay-at-home mum. Whilst they are able to witness their children’s development, they are unable to contribute to the family’s financial stability.
Furthermore, they become detached from the labour force and the happenings in society. Mothers in Singapore are still expected to fulfil their traditional roles of being the main caregiver to the children and to take charge household chores.
This expectation is supported by an observational study which revealed that women and mothers play the primary role in child rearing. Having seen the struggles faced by mothers in Singapore,
This publication aims to examine their unspoken opinions and heartfelt thoughts of motherhood in today’s society.
The Vicious Cycle
LASALLE College of the Arts ; Final Year Project
The cultural influences and current social issues faced by Singaporean mothers.
Due to the patriarchal social structure in Singapore, the mother is expected to take charge of child rearing and household chores. In Singapore today, most women have to juggle between their work and their family. It has always been a constant challenge to strike a balance between both. However, in recent years, there is an increasing number of highly educated women forgoing their career to become stay-at-home mums and this is causing a threat to the country’s economy.
Thus, this publication aims to examine the historical, cultural influences and the current social issues faced by Singaporean mothers.
"W H Y H E R ?"
WHYHERCAMPAIGN aims to highlight the issue regarding women’s roles and responsibilities.
A combined infographic brochure and poster is one of the collateral in this #WHYHERCampaign.
This brochure hopes to let women know what is exactly happening and that there is a need to change the preconceived notions of what they are expected to do.
C H E C K E D √
The overwhelming responsibilities of a woman. Women’s roles have multiplied in the last 40 years in Singapore. From the traditional ones of wife and mother to an economic contributor and as well as a worker for both to the family and to the nation. The concept behind this response portrays the overwhelming responsibilities that is shouldered by a woman.
Babylon Too Rough
To produce 6 different forms of data visualization of the given song. Legends and song information has to be included in the poster. This song symbolises the moral universe of our times. The brutal and dangerous nature of the military industrial complex.
Gregory Isaacs also known as the Cool Ruler was a Jamaican Reggae superstar and founding father of lover's rock, whose languid vocals made him an icon of sensuality.
Lyrics: Shaker Cymbal: Kick drum Beat of the song: Emphasis of the word 'Babylon'
Dreadlocks has a strong relation with the Reggae genre. Using it as a representation for my data visualization, it is able to show the connection between the genre of the song and the symbolisation towards the Rastafari movement.
Sense of touch
The legend shows the representation of each symbol that reflects the genre and the essence of the song
Lifebuoy Hand Sanitizer
Client: School Project Product: Lifebuoy Tagline: Your loved ones, our priority Idea: Safeguarding your loved ones.
A photography project that was given in school as an assignment. Lifebuoy was a designated product.
Target audience: Mother and child.
Concept: Children are more prone in getting contacts with the germs and bacteria while playing at the playground, and, as a mother, their children will always be their first priority to them. Therefore, when thinking of safeguarding their children, they will think about Lifebuoy.
Advance Care Planning
Logo, Graphics & Collaterals
Advance Care Planning (ACP) is the process of planning for your future health and personal care.
It includes discussing your personal beliefs and goals for care with your loved ones and healthcare providers.
Client: Khoo Teck Puat Hospital Singapore - KTPH Website: http://livingmatters.sg/ Fonts are given by Client.