Vaseline
Empowering Glutaglow Technology
The core of this project revolved around introducing Vaseline's groundbreaking New Glutaglow Technology, which boasts the impressive claim of delivering skin that's visibly one shade brighter in just a week.
On a visual front, the challenge was to create a dynamic and impactful representation, characterized by a vibrant burst of energy radiating from within. Central to the concept was the placement of the product within a compelling "power ball." This concept involved a captivating interaction between the glutaglow ball featured on the packaging and a conceptualized electric current. To maintain cohesion, a soft touch of pink was woven in, drawing a connection to the color scheme of the product packaging.
Get ready to step out with Brighter Skin in 7 days.
In addition to the Product Key Visual, our mission also involved crafting a Talent Key Visual to highlight the advantages of using Vaseline's lotion. You'll be confidently ready to step out with brighter skin.
The challenge with the Talent Key Visual was to seamlessly blend indoor and outdoor settings. It aimed to convey the message that, in just 7 days, your skin would be radiant whether you're indoors or outdoors. Maintaining clarity while harmonizing both indoor and outdoor elements posed a unique challenge.
Art Direction: Ria Ocampo, Daphne Tan I Copywriters: Gui Camargos, Winona Wee I Produced by: Ogilvy Singapore I DI House: Procolor I Client: Vaseline