Client
McDonald’s Singapore

Agency
Leo Burnett Singapore

Year
2026

McDonald’s Sweet Paprika Burger

McDonald’s is launching the new Sweet Paprika LTO range to stay top of mind and reignite excitement, with a crave-worthy offer designed to keep customers coming back after the celebrations. The campaign will also include key visuals, social content, and wall mural design to build buzz and drive engagement around the launch.

SOCIAL

OOH