Vaseline

Healthy Bright

In the year 2021, we faced a specific challenge: crafting a captivating visual for the SPF Healthy Bright series. This product line was designed to tackle five different environmental challenges, and our task was to create a straightforward symbol that conveyed its 5D protection effectively. The real test lay in finding the right balance between clarity and simplicity, all while highlighting its defense against these aggressors.

Art Direction: Ria Ocampo, Daphne Tan I Copywriter: Gui Camargos, Winona Wee I Produced by: Ogilvy Singapore I Client: Vaseline

Previous
Previous

Fresh & Fair

Next
Next

Cleans in 1 wash