Vaseline

Fresh and Fair

In 2018, Vaseline introduced a moisturizer tailored for hot summer weather. This unique product not only keeps your skin refreshed but also helps with skin whitening. Our target market for this product was Thailand. The way Thais navigate the sweltering, humid weather provided intriguing and amusing insights.

As a result, we conceived an idea to convey the relatable and comical experiences of using a sticky moisturizer in such conditions. With the main concept in mind, the team developed a range of ideas tailored for effective communication on social platforms through precision marketing.

Sticky Situations

The team exchanged numerous engaging "sticky moments," such as attempting to speed up lotion drying by positioning oneself in front of an air conditioner or fan, inadvertently leaving lotion smudges on glass doors, or finding food particles mysteriously clinging to their arms. We found these situations highly relatable, yet often left unspoken.